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Who I Am

Get to know the woman behind the curtain, and introduce yourself to me. People work best with someone they know and can trust. So let's get better acquainted.

What I Can Offer You


Your business is unique, your prospects are unique. So why shouldn't your marketing copy be unique? That's what I'm all about—copy that is as one-of-a-kind as you are.

Why You Need A Copywriter

Learn three key reasons why you should consider bringing a professional copywriter on board for your project.

Improve direct marketing payoff. Enhance online presence. Increase blog and email subscribers. Produce effective promotions. Build rapport with customers.

Any of these results sound attractive to you? Because these are the results I can offer you with my strategic approach to great writing. While all writers worth their salt will consider the goal of the copy project and who they're writing to, my approach delves deeper, into the values, the goals, the "whys" of both you and your audience. I then use the principles of persuasive writing and my own ABC's of Quality (Accurate, Beneficial, Competent) to pull this understanding together into a newsletter, website, sales letter—you name it—that really packs a punch. 

The Three Core Elements of Marketing Copy that Works

1. YOU
Because the goal of my writing is to deliver the results you need, I seek to understand your goals, brand, and marketing strategy almost as well as you do. In my process, this is the first level of research that will shape the rest of my research and brainstorming later on. This functions on both a macro and micro level. In other words, I focus on both your company and brand as a whole, as well as the goals of the particular piece of copy you've comissioned me to write. 

A visual on the integrated copywriting process

 

2. PROSPECT
To deliver the best copy possible, I delve deeply and personally into the identity, values, and motivation of your target audience. This gives me a tremendous advantage when brainstorming my approach to reach your audience, as it provides me with an intimate insight into how to motivate your prospect to respond to a call to action.

 

3. ME (WRITER):
Since my promise to you is the best copy with the best results to the best of my ability, I focus on my personal ABC's of Quality, an arsenal of classic persuasive techniques, and a creative, novel approach. This is the last part of the strategic equation for me, and happens after I have gathered and organized all my other research into the project and prospect. I can then brainstorm the best way to reach your prospect, framed by the goals I personally have for every piece of writing I produce.

 

... And The Three Ways Your Message Will Benefit

1. Uniqueness    2. Selling Power    3. Rapport 
By delivering your message in a customized, creative fashion, I will help your business to stand out in the minds of both customers and competitors. The goal of this is to help your message ring out loud and clear to an audience that is inundated by information and sales messages day in and day out. A unique message that is tailor-made for your business, your industry, and your audience is a message that will get the attention it deserves.  ___ It's been said, and I have to agree, that the most powerful form of selling is when the prospect doesn't know they're being sold. Thinking through your own life experiences, I'm sure you can pinpoint at least one experience where you knew you were being sold (and it annoyed you), and another where you bought something or took some other action because of marketing, but the experience was genuinely good for you. A good selling experience is what I want to deliver to your prospect—and your sales results will benefit for it. By intimately understanding your ideal results and what your prospect needs, I am in a position to deliver the kind of copy that will make a difference. ___ 

 


Making a sale is great. Making lots of sales is even better. But earning yourself a loyal customer (or subscriber) is priceless. A loyal customer means repeat sales and word-of-mouth marketing. And the way to win loyal customers is to build rapport. What more efficient way to do this than through your sales copy? Since my integrated approach puts a heavy emphasis on knowing and understanding the prospect, my copy is naturally suited to building rapport between you and your audience. Which pays out heavily in the end.

 

Sound good to you? Because I'd love to talk with you specifically about how my integrated copywriting approach can help you meet your goals. Contact me today and get a head start on setting your marketing copy apart from the rest.

Contact Me

Want to know more about what my writing can do for your business? Want to request sample work or discuss terms and fees?
Contact me any time at
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I'm also available by phone and text at:
919-239-9444

Be sure to connect with me on LinkedIn and Twitter as well, I'd love to meet you there.